National Solar Installer Platform

The challenge

An installer with 10,000+ completed projects needed a site that ranks for local solar searches across four regions, explains changing rebate programs clearly, and turns visitors into qualified assessment requests.

What I built

I lead the Next.js codebase that powers the site and its SEO: regional and city pages driven by structured content, rebate and resource sections that are easy for the marketing team to update, and lead forms connected to the CRM so sales gets clean, attributed leads. Ongoing work covers keyword strategy, on-page and technical SEO, performance, tracking, and conversion improvements.

Key features

• Residential and commercial service pages with region-specific rebate content
• Lead capture and quote flows synced to HubSpot
• Embedded solar calculator entry points
• Core Web Vitals optimization on image-heavy pages
• Keyword research, on-page SEO, schema and internal linking tracked in Semrush and Search Console
• Analytics and conversion tracking